Privacy policy

Last updated: September 28, 2026

Aurelia 10 operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Aurelia 10 is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, billing address, shipping address, phone number, and email address.
Financial information including payment card numbers, payment confirmation details, and transaction histories processed through secure, PCI-compliant third-party gateways.
Account information including your username, password, order history, and shopping preferences.
Transaction information including items viewed, cart additions, wishlist activity, returns, and past purchases.
Communications including details and messages submitted when contacting customer support.
Device and usage data including IP address, browser type, operating system, network connection, device identifiers, and browsing patterns collected via cookies and tracking pixels.

Personal Information Sources

We collect personal information:

Directly from you when you register, place an order, or reach out to our team;
Automatically through your device via cookies, log files, and web beacons;
From our service providers, including payment processors, third-party logistics/suppliers (such as Trendsi), and e-commerce infrastructure partners (Shopify).

How We Use Your Personal Information

We use personal information to:

Provide, Tailor, and Fulfill Services: Process orders, process payments, arrange fulfillment and shipping with vendor partners, handle returns, maintain customer accounts, and provide personalized product recommendations.
Customer Support & Communications: Respond to inquiries, send transaction confirmations, and manage customer service requests.
Marketing & Advertising: Deliver brand announcements, updates, and targeted promotional content (subject to your opt-out preferences).
Security & Fraud Prevention: Authenticate user accounts, monitor transactions for suspicious activity, and maintain store integrity.
Legal Compliance: Comply with lawful requests, state and federal regulatory frameworks, and civil discovery requirements.

Note on AI & Machine Learning: Aurelia 10 does not sell customer personal data to third parties to train commercial large language models (LLMs) or generative AI platforms.

How We Disclose Personal Information

We disclose personal information only for legitimate business and fulfillment purposes:

Infrastructure & Service Providers: With Shopify, payment gateways, IT support vendors, and on-demand fulfillment partners to process and ship your orders.
Advertising & Analytics Partners: With marketing platforms to deliver relevant ads based on non-sensitive online interactions, consistent with applicable state privacy choices.
Legal & Corporate Protection: When required by subpoena, regulatory order, or to protect our legal rights, property, and customer safety.

Relationship with Shopify

Our store is hosted by Shopify Inc. Shopify collects and processes data regarding your interactions with our storefront to ensure transaction security, performance optimization, and fraud prevention. To review how Shopify handles consumer data, please consult the Shopify Consumer Privacy Policy.

Children's Privacy

The Services are intended for adult consumers and are not directed to individuals under the age of 18. We do not knowingly collect, sell, or share personal data from minors. If a parent or guardian discovers that a minor has provided personal details, please contact us immediately to have that data deleted.

Your Privacy Rights & Choices

Depending on your state or jurisdiction of residence (including Connecticut, California, Colorado, Virginia, and other applicable states), you may have the following statutory rights regarding your personal information:

Right to Access & Know: Request confirmation of whether we process your data and access the specific categories collected.
Right to Correct: Request corrections to inaccurate personal records.
Right to Delete: Request deletion of personal information, subject to legal record retention requirements.
Right of Portability: Obtain a portable, machine-readable copy of your personal data.
Right to Opt-Out of Targeted Advertising & Sale: Direct us not to share your data for cross-context behavioral advertising. You may exercise this right by utilizing our cookie banner settings or by emailing our privacy desk.
Global Privacy Control (GPC): We honor recognized browser-based universal opt-out signals, including the Global Privacy Control (GPC). When detected, your browser session will automatically opt out of third-party advertising tracking.

To exercise any of these rights, or to appeal a decision regarding a consumer data request, please submit a request using the contact details below. We will verify your identity before processing the request and will not discriminate against you for exercising your legal privacy rights.

Security & Data Retention

We maintain commercially reasonable technical and administrative safeguards to protect your personal data. We retain your information only as long as necessary to fulfill store operations, comply with tax and legal requirements, and resolve customer service matters.